Is the Internet finally killing TV?
Reprinted from the Christian Science Monitor Is this the summer that the Internet finally kills television as we once knew it? Most industry observers are stopping short of that prediction, citing some...
View ArticleMobile web draws more eyeballs with continuing growth in smartphone sales
By Suzanne Choney Maybe “mobile Web browsing” should be called “mobile Web squinting” considering what it takes to view the Internet using a cell phone. Yet, largely because of Apple’s iPhone and...
View ArticleBMW mobile campaign gets 30% conversion rate
By Tom Polanski, EVP, eBrand Media and eBrand Interactive We’re pleased to share this case study with you exactly as it was passed over to us by one of our strategic partners. Although mobile web...
View ArticleMobile internet only captures about 1/3 of adults. Here’s the breakdown
By Tom Polanski, EVP, eBrand Media and eBrand Interactive The Pew Internet and American Life Project, introducing it’s new report on The Mobile Difference in today’s society, notes that in the early...
View ArticleMobile Web Impacts Shopping Significantly
According to a new study from Performics, Mobile Search Insights, conducted by ROI Research, found that 57% of respondents use the mobile Web more than once/day, with 77% using mobile search more than...
View ArticleMobile Users Are Ad Clickers
According to the Mojiva Mobile Audience Guide, 60% of mobile users click on mobile ads at least one a week. When seeing an ad, half of users indicated that they would play a game, download an...
View ArticleMajority of smartphone users integrating devices into every aspect of daily...
In a recent smartphone survey conducted by Prosper Mobile Insights, among smartphone users who completed the survey on their smartphone. 56% of the sample was male while 44% was female, and the average...
View ArticleWhy I love and hate having a smartphone
Smartphones — are they heaven-sent blessings or the devil’s contraptions? We can’t decide on most days, so we’ll just let comic artist Matthew “The Oatmeal” Inman walk us through his love and hate...
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Customers 25-34 have the most interest and interactivity with mobile ads
According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-34) customers have the most interest and interactivity with mobile ads. 70% have made a purchase as a direct result of a...
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Mobile Email Opens Pass Browser Opens
According to the Return Path global bi-annual mobile email report, 37% of people are now opening email on mobile devices compared with the 30% opening through webmail in a browser. Mobile open share...
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